Your program, mission, and voice are unique to you, and I always strive to use authentic storytelling. I achieve this by using my onboarding process to hear about you, your story, and your dreams. From there, I will create a strategic, content-driven program specifically designed for your audience, including developing a content calendar that is responsive to what is happening in the world and your backyard and conveys your vision.

I handle everything from crafting authentic copywriting to design and production. Once the copy is approved, I will HTML code emails to create a visually appealing and dynamic program while utilizing industry best practices. I am data-driven and will use A/B testing, and list-specific segmentation to maximize your online engagement. Additionally, I will manage list growth strategies to ensure we are crafting a list that is engaged and donating.

My top priority is keeping your list engaged and healthy while increasing your bottom line. I track several data points to ensure we achieve that goal and optimize your digital presence. I will then report the findings and use the data to suggest future strategies. I believe your program is a conversation with your supporters. I will use the data we have gained to employ the most effective messaging and digital strategy for your unique program.